Entrepreneurship is a powerful tool, but like any tool, it needs direction and can be used for good or ill purposes. I want to contribute to making strong and successful new businesses that thrive while making the world a better place.
Here the entrepreneurs will get the foundation in place for turning sustainability into a business driver. I will walk them through the five common mindset problems that hinder companies from getting business success and significant impact with their sustainability effort and give them the corresponding “Five to Thrive”. This right mindset and thus approach is the prerequisite for getting business success. For most people this step is transformational.
Here the entrepreneurs will develop a new, or upgrade of their existing, mission statement. I will give them the background and understanding needed and a process they can use to create their strategically sound and great answer to the central question “why is the world a better place because we exist?” We will kickstart the work on a new statement they can utilize both internally and externally. This step provides the context for choices and communication going forward.
Here we build on the five circular economy disciplines to understand how they can be used to spot business opportunities/solutions in the areas they work with. A cornerstone of the Mapping step is to filter all ideas up against their ability to contribute to solving some of the most pressing problems the start-up and/or their customers are facing. When I work with clients it is quite common that this step alone generates more value than the total cost of the whole exercise. The end product they will produce is a roadmap for how to progress towards the chosen mission.
This step is designed to kickstart implementation and thereby start to create business value with embedded environmental impact. I will take them through some of the essential actions need to succeed and have them create their version of my tool “Plan on a page” no matter if the next step is testing, strategizing or implementing.
Here I will tackle the elephant in the room, communicating about sustainability. Why it is something that every business must do today and some tools to help them get a crisp pitch that gives them clarity and the ability to spread their message effectively and inspire others to go down the same path.
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